A web platform for commissioning custom songs directly from musicians.


Lead Designer
UX, Visual, Motion

Project Type

Web Platform


‍via Pilot Lab

We partnered with the startup, Downwrite, to redesign their entire web platform and brand from the ground up. The original platform had minimal functionality and created a lot of friction for its users. It was our job to give it a full overhaul.

The problem:
With the rise of streaming platforms, the music industry is in a state where most artists are barely making any money off music creation. On average, Spotify pays about $0.03 per stream, with the majority of that money going to record labels.

The goal:
Empower musicians to make money from their craft, by connecting artists with customers and facilitating successful project delivery.

A platform created by musicians, for musicians.