We partnered with the startup, Downwrite, to redesign their entire web platform and brand from the ground up. The original platform had minimal functionality and created a lot of friction for its users. It was our job to give it a full overhaul.

The problem:
With the rise of streaming platforms, the music industry is in a state where most artists are barely making any money off music creation. On average, Spotify pays about $0.03 per stream, with the majority of that money going to record labels.

The goal:
Empower musicians to make money from their craft, by connecting artists with customers and facilitating successful project delivery.